We have analysed nearly four million consumer interviews covering 166,000 brands to identify the key drivers of sustainable growth – and understand what sets apart the world’s most valuable brands from the rest.
The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia’s marketing and advertising industry describe their response to the challenges raised in this year’s findings—and the way forward.
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar at the New York Stock Exchange.
Brands that effectively communicate a clear sense of purpose have the potential to hugely outperform their competitors. Our BrandZ? study shows that brands with a strong purpose grow their value at three times the average rate.
The real question is how you get brand building and sales activation to work synergistically over time to grow sales and profits.
Kantar, the world’s leading data, insights and consulting company, has announced that effective 2nd April 2019 all services and offerings will be delivered under the Kantar brand name. All legacy brand names will be retired.
In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.